Phoenix faces rising competition as marquee events shift to Las Vegas, LA

A W. P. Carey research study investigates how the 2017 Final Four impacted Arizona's economy.

In this article published April 10, 2024, in the Phoenix Independent:

An ASU news release stated the 2017 Final Four generated an estimated $324.5 million, according to a study by ASU’s W. P. Carey School of Business, while setting a Final Four record of 2,201 credentialed media.