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Customize your 30-second commercial for upcoming business career fairs

So the career fair is approaching and you’ve narrowed down the list of companies you’re planning on talking to. You’ve done your research. Now you need to practice what you will say when you approach the recruiters at the career fair! This is your opportunity to convince the employers you have the skills and knowledge they are looking for in a job and/or internship candidate.
W. P. Carey Career Services

So the career fair is approaching and you’ve narrowed down the list of companies you’re planning on talking to. You’ve done your research. Now you need to practice what you will say when you approach the recruiters at the career fair! This is your opportunity to convince the employers you have the skills and knowledge they are looking for in a job and/or internship candidate.

1. Connect the dots

You just got done researching company job descriptions, now it’s your turn to convince the recruiters you have the skill sets (from the job description) they are looking for.

2. Write it down

There is some basic information you should talk to the recruiters about before you jump in telling them your qualifications for the job. Start with a greeting and include your name, year in school, major(s). After you discuss your skills you can also talk about your career goals or interests, but make sure you are able to get across what’s most important to the employers, which is your valuable skillset.

Hi, how are you? (Don’t forget the recruiters are humans too)

My name is___________________. I will be graduating in _______________from the W. P. Carey School of Business with a degree(s) in______________________________________.

Currently and/or in my past experiences I have gained (tailor this to the job description)

  • Skill + at company/student organization
  • Skill + at company/organization
  • Skill + at company/organization

I have researched your company(‘s) (position, culture, mission, etc.) and would like to speak with you further about the opportunity available and the interview process.

3. Talk it out

Rehearse your speech with a friend or in front of a mirror. Practice it out loud! You will feel much more comfortable and it will sound more natural if you are comfortable and confident in what you are saying.


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