Gem show is the jewel of the Tucson tourism industry
W. P. Carey research found that last year's Tucson Gem and Mineral Show generated over $286 million in spending.
In this article published Feb. 2, 2026, in the Harold Review:
The 2025 Gem Show generated $286.3 million in direct spending, according to a survey and economic impact study conducted by the L. William Seidman Research Institute at ASU's W. P. Carey School of Business. The survey showed that last year's show generated $27.9 million in sales tax revenue, $15 million of which went to the state of Arizona, $1.3 million to Pima County, and $11.6 million to the City of Tucson.
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