AI and cultural insight are changing marketing
A W. P. Carey School of Business study, conducted in partnership with the Latino Donor Collaborative, found that the U.S. Latino economy reached $3.6 trillion in 2022.
In this article published July 17, 2026, on Newsweek:
At the same time, demographic shifts are creating new opportunities for companies capable of understanding increasingly diverse consumer groups. The Latino Donor Collaborative's U.S. Latino GDP Report, authored with researchers from Arizona State University's W. P. Carey School of Business, found that the U.S. Latino economy reached $3.6 trillion in 2022, underscoring the importance of cultural insight in business strategy.
Latest news
- ASU launches Center for Olympic Studies with inaugural Olympic insights report
Insights highlight how technology, partnerships, and athlete development are reshaping the…
- Sandia National Laboratories expands employee development through graduate academic partnershipSandia National Laboratories is expanding professional development opportunities for employees throu
- The surprising power of giving a compliment back
New research finds that reciprocal compliments can strengthen relationships — even when people…