At $2.8 trillion, the U.S. Latino consumer market is third largest in the world

ASU economist explains why the growing purchasing power of U.S. Latinos presents a major opportunity for businesses.

In this article published July 29, 2026, on AZ Big Media:

But savvy business leaders recognize the Latino community as a powerful economic engine. The numbers are real, and the momentum is growing. In a world of uncertainty, the purchasing power of U.S. Latinos — fueled by a young, growing population — creates a large and expanding domestic marketplace. Businesses that recognize this opportunity will be better positioned to grow, while those that overlook it risk missing one of the country's fastest-growing markets.

— Dennis Hoffman, director of ASU’s Office of the University Economist and the Center for Competitiveness and Prosperity Research at the Seidman Research Institute