A team of four W. P. Carey students won the 2016 Produce for Better Health (PBH) Foundation Formula 5 Marketing Competition — a collegiate event offering marketing students the opportunity to influence fruit and vegetable marketing, sales, and consumption in the U.S.

The ancient Greek philosopher Epicurus said, “We should look for someone to eat and drink with before looking for something to eat and drink.” But, research from Carola Grebitus shows that the people you’re eating with can have a powerful impact on what you’re eating — even more than menus that display calories.

Small farm businesses find it particularly difficult to remain competitive in the business of raising produce and livestock. Given the income challenges small farms face, it’s not surprising that two thirds of those surveyed engaged in some form of income diversification.

Some 75–80 percent of the food grown in the U.S. comes from family-owned farm businesses, some of them very large and many incorporated. In fact, according to agribusiness professor Ashok Mishra, family farms are the backbone of American agriculture. That’s why succession planning is so important.

Ashok Mishra is driven to help better the lives of the 5.5 billion or so people who depend on subsistence farming to survive. The story of a farm entrepreneur lifting himself out of poverty to give his children a better future is Mishra’s own family story.