Business Analytics and Big Data

Two alums’ apply a page from the Oakland Athletics’ playbook at work and in school.

ASU’s W. P. Carey School of Business and Vellore Institute of Technology (VIT-AP), a top educational institution in India, are partnering to offer a dual degree program in business data analytics.

For every CIO, Michael Goul has this question: Is your role like the original Star Trek’s Mr. Spock or Scotty? How you answer depends in part on how your company approaches the governance of predictive analytics, data modeling and business intelligence activities.

The cloud is changing the way businesses operate, spend their money and make decisions, leading many managers to reconsider their current and future operations. Microsoft, IBM, Amazon and others are competing to control the cloud service sector.

Predictive analytics promises to harness Big Data, enabling companies to devise more effective strategies. Michael Goul, chair of the Department of Information Systems, has explored these and related questions in his research, which has taken him inside some of the largest and most successful U.S. companies. A special working group of the Society for Information Management asked Goul to present an overview of his research at the society’s annual meeting in Chicago in early May.