Business Analytics and Big Data

Five years ago, the best-selling book "Competing on Analytics" made a case for the use of data to inform decision making. Despite evidence that analytics yields tremendous benefits across a range of industries and use cases, most organizations still don’t compete on analytics, said information systems department Chairman Michael Goul at the Deloitte Analytics Symposium, held recently in Phoenix. A sound first step? Developing a culture of experimentation, Goul said.