Business analytics

With this issue Knowledge@ W. P. Carey inaugurates a series of stories about the benchmark reports issued by CAPS Research, a research center co-sponsored by the W. P. Carey School of Business and the Institute of Supply Management. The first, its cross-industry report, reveals trends that have been developing over time. "The reports offer companies the opportunity to take a snapshot of where they are relative to their peers," says Steven Wade, director of benchmarking programs.

"It's you!" How many times have shoppers heard heard that expression? While shopping online, however, customers are pretty much alone in the store. The tools currently available to retailers are limited in their ability to speak to individual consumers. One day soon, however, your computer could become your personal shopper. A W. P. Carey School of Business marketing professor is working with engineering faculty to develop a system of software that will match products available for sale to the tastes of individual shoppers. The Customer Centric Order Management System (CCOMS) now under development would match your buying pattern with the stock available, allowing the website or telephone salesperson to offer you merchandise that you are likely to buy - just like the clerks in a brick and mortar store.