Faculty

Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.

Who says school is out in summer? It’s the time to catch up — on reading. Here are six suggestions for books to read about technology.

As the year comes to an end, we recognize computer information systems professionals, professors, and students for their success in business, contributions to others, and hard work.

In the high-tech sector, the hunt for startup companies to purchase is intense. The challenge is how to find these new businesses. To help make finding these startups easier and give analysts a competitive edge, a W. P. Carey professor developed a data-mining tool.

What works best when you’re constructing an online referral program to attract new customers? One thing to watch is fairness, says Professor of Information Systems Yili (Kevin) Hong. According to him, equity is of particular importance when constructing online referral systems that give customers a chance to make referrals to folks they don’t know well.