Faculty

Building an ethical culture has become increasingly important for boards and CEOs, but the task is not as simple as instituting policies and procedures. Employees are looking for consistent role models, according to a researcher at the W. P. Carey School of Business. Setting high standards means companies must take a good, hard look at their leadership and view it in all settings. They must recognize that executive behavior off the job can affect the firm in a variety of ways.

At the most basic level, the performance of individuals allows organizations to realize their strategic goals. But what is performance? A W. P. Carey School of Business management professor says that the way organizations define, think about and measure performance profoundly impacts the effectiveness of its people. For many years performance was conceived simply as the ability to accomplish a list of tasks. Organizations whose mission requires a dynamic environment are finding that they need a new way of thinking about performance in order to succeed. For those firms, task-oriented standards are giving way to a model of performance based on roles or values.

There is a significant correlation between higher education and small-business success, according to a recent study by Behavior Research Center of Phoenix conducted in partnership with the Spirit of Enterprise Center at the W. P. Carey School of Business. According to the poll, 75 percent of the owners have a university degree or degrees from business colleges and community colleges. Among firms that are "healthy and growing," 52 percent are guided by university graduates, a third of whom have MBAs. "In the knowledge economy, everyone is going to have to be a lifetime learner," says one W. P. Carey expert involved in the study.

Companies like to implement self-service technologies because of the potential cost savings and the appeal of the cutting-edge. But a surprising number of managers fail to implement their own SSTs effectively, according to a study by several professors of marketing at the W. P. Carey School of Business. "The companies that plan their strategies well, and the ones that integrate their customers into the equation, are the ones that will succeed," says Mary Jo Bitner, director of the school's Center for Services Leadership.

The "Dove girls" advertising campaign has caught the attention of media consumers, and no wonder. In a world where the marketing of thin and flawless Victoria's Secret "Angels" dominate the prime-time landscape, suddenly there is a top-tier national campaign featuring curvy, real-world women parading proudly across the pages of People magazine in plain white underwear. But can the Dove girls' obviously healthy body image and — refreshing though it may be — actually boost women's self-esteem, not to mention product sales? Marketing professors from the W. P. Carey School of Business say the research isn't conclusive.