Healthcare and Health Economics

Kicking off the first Economic Club of Phoenix luncheon of 2019 is Interim CEO of Mayo Clinic Arizona Lois E. Krahn, MD.

Conventional wisdom says choosing from large numbers of options is overwhelming. Scholars call this “choice overload,” and declare that it hinders good decision-making: when faced with many options, we take a stab in the dark or simply walk away. Not so, says Associate Professor of Marketing Jonathan Ketcham.

With the healthcare sector moving toward greater price transparency, soon people will be aware of the cost of the medical goods and services they consume — often for the first time. That information will have a profound impact on the way consumers make decisions to acquire medical goods and services and even assess their own risk of contracting diseases, according to new research by Assistant Marketing Professor Adriana Samper.