Innovation

A recent survey found that $20 billion is spent annually on market research, and yet 80 percent of new items fail, according to Bart Steiner, founder and CEO of Phoenix-based Bulbstorm.com. "Everyone has ideas, and everyone needs exposure and marketing feedback," Steiner said to a morning crowd at the "Achieving Innovation through Collaboration" symposium hosted recently by the Center for Advancing Business through Information Technology at the W. P. Carey School of Business. But market surveys are expensive, so where can innovators go for this vital input?

Increasingly companies are viewing technology not just as a way to get things done but also as a way to move forward. The Center for Advancing Business Through Information Technology’s annual symposium on April 24 and 25 will focus on the opportunities available through enhanced collaboration to re-engineer supply change processes, transform customer care management, and employ a social network for knowledge management. Center Director and Professor Julie Smith David discusses collaborative environments and the challenges businesses face as they try to implement them into their organizations.

Asim Roy, an information systems professor at the W. P. Carey School of Business, was on sabbatical at Stanford University in 1991 when several years of thinking about the operation of the brain and artificial systems inspired him to act. In a message to the leading Connectionist scholars, he threw down the gauntlet, challenging the prevailing school of thought and thereby the very foundations of the technologies behind smart machines and artificial intelligence.

Success in business is all about creating an exceptional customer experience, and then enhancing it. But how do we innovate the customer experience to make it exceptional? Larry Crosby, "chief loyalty architect" at Synovate, a global research and consulting firm thinks the answers are in the concept of customer experience itself, and how it evolved. Crosby posed these questions in early February to experts at a panel hosted by the Center for Services Leadership, a think tank at the W. P. Carey School of Business.