KnowIT

"It's you!" How many times have shoppers heard heard that expression? While shopping online, however, customers are pretty much alone in the store. The tools currently available to retailers are limited in their ability to speak to individual consumers. One day soon, however, your computer could become your personal shopper. A W. P. Carey School of Business marketing professor is working with engineering faculty to develop a system of software that will match products available for sale to the tastes of individual shopppers. The Customer Centric Order Management System (CCOMS) now under development would match your buying pattern with the stock available, allowing the web  site or telephone salesperson to offer you merchandise that you are likely to buy - just like the clerks in a brick and mortor store.