Magazine

How do retailers thrive in today’s rapidly evolving marketplace? Faculty experts and on-the-ground alumni pros share their secrets.

More and more online retailers are incorporating flash sales into their business and marketing strategies, generating customer excitement by offering a great deal at a low price for a limited time until the supply runs out.

Here's your 3-minute briefing of 3 dynamic W. P. Carey alumni.

How generations of alums get the goods.

Professor of Marketing Ruth Bolton's research shows that businesses must integrate the digital, physical, and social realms to deliver stellar customer service.