Magazine

More and more online retailers are incorporating flash sales into their business and marketing strategies, generating customer excitement by offering a great deal at a low price for a limited time until the supply runs out.

Here's your 3-minute briefing of 3 dynamic W. P. Carey alumni.

How generations of alums get the goods.

Professor of Marketing Ruth Bolton's research shows that businesses must integrate the digital, physical, and social realms to deliver stellar customer service.

Assistant Professor of Finance Luke Stein and his co-author considered directors on the boards of public companies and asked if there’s a difference between the times when they are likely to do a good job and the times when they're likely to do a bad job.