Managing IT

If your company has a social media manager, chances are that person reports into the marketing department. But, the marketing department is not necessarily the only department that should be using social media, according to Bin Gu, a professor of information systems at the W. P. Carey School of Business.

The cloud is changing the way businesses operate, spend their money and make decisions, leading many managers to reconsider their current and future operations. Microsoft, IBM, Amazon and others are competing to control the cloud service sector.

Predictive analytics promises to harness Big Data, enabling companies to devise more effective strategies. Michael Goul, chair of the Department of Information Systems, has explored these and related questions in his research, which has taken him inside some of the largest and most successful U.S. companies. A special working group of the Society for Information Management asked Goul to present an overview of his research at the society’s annual meeting in Chicago in early May.

Scottsdale-based Fender Musical Instruments Corporation has been making the famed Telecaster and Stratocaster guitars since the 1950s. But IT plays a major role in the day-to-day operations and its success as the world's leading guitar maker. Michael Spandau, Fender's CIO and senior vice president of global information technology, addressed students at the 2014 Association for Information Systems Student Chapter Leadership Conference and Competition at the W. P. Carey School recently.

Dan Hesse was named CEO of Sprint since December 2007. A recognized leader in the mobile technology sector, Hesse recently added the lifetime achievement award from Corporate Responsibility Magazine to his list of accolades. On March 18, 2014, Hesse briefed members of the Economic Club of Phoenix on the advances in wireless technology that are launching the Internet of things.