Whenever there is uncertainty, scammers try to take advantage of the fear and confusion. This is no different during the COVID-19 pandemic.

According to new research by Associate Professor of Marketing Adriana Samper, the ‘level effect’ affects indulgent food choices.

Professor Emeritus of Marketing and Psychology Robert Cialdini spent his career learning the art of persuasion. His work will live on at ASU.

Professor Emeritus of Psychology and Marketing Robert Cialdini's research can be used to positively guide our partners in an effort to strengthen our connection with one another.