Marketing

Jason Kyle (BS Marketing '94) credits lessons learned in the classroom with his ability to tackle the challenges of a diverse business portfolio today.

New research looks into how a combination of package language, size, and nutrition label information can affect whether you buy anything from cookies to popcorn to satisfy your cravings.

Tailgate parties. Fantasy leagues. Promotions at neighborhood bars and restaurants. These are a few of the activities and specials we enjoy during professional sports seasons. Two professors comment on the other thing that gets us into the game spirit.

New research by economics professors Jonathan Ketcham, Kelly Bishop, and Nicolai Kuminoff found that increased, incremental exposure to fine particles called PM2.5 over the course of a decade increases the chances of a dementia diagnosis.

Will loyalty hold up with money at stake? Professors of marketing and management weigh in on the changes.