Marketing

Scoring a new iPhone is fun, and so is showing off that picture of your excursion kayaking on Canyon Lake. Which one makes people happier? The ‘experiential advantage’ wins the most valuable social currency.

Stadiums and arenas across the country have mostly become cashless sports venues. Credit cards replaced cash and ticket stubs fizzled out, too, in place of digital tickets that can be scanned quickly. Both trends likely will continue as fans are set to return to full stadiums this football season.

Weeknight games in the NBA, NHL, and MLB usually start around 7 p.m, giving office goers plenty of time to make it home and to the arena. However, the dynamic changes if more fans are working from home instead of downtown.

The three-time WNBA champion was recently presented a deal that was too good to pass up: a 15-year partnership, the first such deal for an American professional women’s sports team.

Marketing expert expects highest consumer spending on Mother's day than in previous years.