Marketing

Research by Regents' Professor Emeritus Robert Cialdini has led to a new way of thinking about consumer behavior and a best-selling book — and now the marketing research lab has been named after him.

Think every little thing one person does for the environment can make a difference? Here’s what Regents' Professor Emeritus of Psychology and Marketing Robert Cialdini says about the power of individuals to influence other people and businesses in the fight over climate change.

When an unexpected event or opportunity comes up, it's what you do next that matters.

Your 3-minute briefing of two impactful people in the corporate world.

Researchers have known about retail therapy for years, but a new study shows how it works.