Marketing

Famed for creating the Six Universal Principles of Influence, persuasion expert Robert Cialdini has now added a seventh rule: Unity, to which he devotes a 73-page chapter in the revised, expanded edition of his 5 million-copy bestseller, 'Influence: The Psychology of Persuasion.'

Word-of-mouth marketing efforts can either help or hinder a business depending on how they're framed and perceived by consumers, according to new research by Assistant Professor of Marketing Monika Lisjak.

Amy Ostrom, chair of the Department of Marketing and PetSmart Chair in Services Leadership, has been appointed interim dean of the W. P. Carey School of Business at ASU, effective Jan. 1, 2021. Ostrom succeeds Amy Hillman, who had served as the school’s dean since March 2013.

Professor Emeritus of Psychology and Marketing Robert Cialdini says the stickers can create a sense of belonging.

A pharmaceutical executive, a career entrepreneur, an Arizona attorney, and an NFL executive have been inducted intot the W. P. Carey School of Business Alumni Hall of Fame.