Marketing

Your 3-minute briefing of two impactful people in the corporate world.

Brands are paying the online retail giant to use its data to find potential new customers and send them samples.

Sizeable rebates can backfire because consumers save the money and upgrade less, according to new marketing research.

Robert B. Cialdini Behavioral Research Lab looks to expand into the field.

The W. P. Carey School of Business at Arizona State University has announced a new gift honoring an ASU emeritus faculty member and one of the most prominent thought leaders in behavioral research.