Marketing

Researchers have known about retail therapy for years, but a new study shows how it works.

Research by Regents' Professor Emeritus Robert Cialdini has led to a new way of thinking about consumer behavior and a best-selling book — and now the marketing research lab has been named after him.

Think every little thing one person does for the environment can make a difference? Here’s what Regents' Professor Emeritus of Psychology and Marketing Robert Cialdini says about the power of individuals to influence other people and businesses in the fight over climate change.

Your 3-minute briefing of two impactful people in the corporate world.

Brands are paying the online retail giant to use its data to find potential new customers and send them samples.