Marketing

Sizeable rebates can backfire because consumers save the money and upgrade less, according to new marketing research.

Robert B. Cialdini Behavioral Research Lab looks to expand into the field.

The W. P. Carey School of Business at Arizona State University has announced a new gift honoring an ASU emeritus faculty member and one of the most prominent thought leaders in behavioral research.

Jason Kyle (BS Marketing '94) credits lessons learned in the classroom with his ability to tackle the challenges of a diverse business portfolio today.

New research looks into how a combination of package language, size, and nutrition label information can affect whether you buy anything from cookies to popcorn to satisfy your cravings.