Marketing

During the pandemic, many people want to be with loved ones — and can’t. Professor of Marketing Naomi Mandel says consumers who feel socially isolated often buy nostalgic items, which is an example of what she calls ‘compensatory consumption,’ in her new research.

Professor of Marketing Ruth Bolton shares why digital technologies alone can't rescue retail. She explains that companies must integrate the digital, physical, and social aspects of shopping to satisfy the majority of their customers, especially during the COVID-19 pandemic.

Whenever there is uncertainty, scammers try to take advantage of the fear and confusion. This is no different during the COVID-19 pandemic.

According to new research by Associate Professor of Marketing Adriana Samper, the ‘level effect’ affects indulgent food choices.