Marketing

Tailgate parties. Fantasy leagues. Promotions at neighborhood bars and restaurants. These are a few of the activities and specials we enjoy during professional sports seasons. Two professors comment on the other thing that gets us into the game spirit.

New research by economics professors Jonathan Ketcham, Kelly Bishop, and Nicolai Kuminoff found that increased, incremental exposure to fine particles called PM2.5 over the course of a decade increases the chances of a dementia diagnosis.

Will loyalty hold up with money at stake? Professors of marketing and management weigh in on the changes.

Professors of marketing chew on the publicity stunt’s success and best practices for similar promotions on social media.

When do discoveries stop being headlines and start being a product on the shelf available for purchase? The short answer, according to John Marchica, faculty associate in the W. P. Carey School of Business and the College of Health Solutions, is approximately 10 years. If, that is, the discovery truly has merit and can be readily applied as some kind of healthful solution.