Marketing

Professors of marketing chew on the publicity stunt’s success and best practices for similar promotions on social media.

When do discoveries stop being headlines and start being a product on the shelf available for purchase? The short answer, according to John Marchica, faculty associate in the W. P. Carey School of Business and the College of Health Solutions, is approximately 10 years. If, that is, the discovery truly has merit and can be readily applied as some kind of healthful solution.

Marketing Lecturer Phil Simon explains how the app tackled the issue with a data-driven, agile approach.

Professor of Marketing Naomi Mandel explains why we seek solace in 'retail therapy.'

Professor of Marketing Naomi Mandel finds that subjects ate more chips after consuming a so-called 'healthy' shake vs. one marked as 'indulgent.'