Marketing

As the Center for Services Leadership at the W. P. Carey School of Business enters its third decade, its founders recall a time when they faced off with skeptics who doubted the importance of services in business education. Today, the Center has earned an international reputation for outstanding research and education in the field.

A marketing professor at the W. P. Carey School of Business examines the client-supplier relationship in a recent research survey. Her discovery: In order for the dance of the business-to-business deal to be successful, employees' individual relationships with clients must play a part and communication is key.