Marketing

Marketing Lecturer Phil Simon explains how the app tackled the issue with a data-driven, agile approach.

Professor of Marketing Naomi Mandel explains why we seek solace in 'retail therapy.'

Professor of Marketing Naomi Mandel finds that subjects ate more chips after consuming a so-called 'healthy' shake vs. one marked as 'indulgent.'

Research reveals that high-effort 'beauty work' is frowned upon because it misrepresents someone in a transient way.

Professor Emeritus of Marketing Robert Cialdini helped Obama in the 2012 election and consulted Hillary Clinton's campaign. He shares what he'd advise the Democrats to do if they were to seek his help today.