Marketing

Research reveals that high-effort 'beauty work' is frowned upon because it misrepresents someone in a transient way.

Professor Emeritus of Marketing Robert Cialdini helped Obama in the 2012 election and consulted Hillary Clinton's campaign. He shares what he'd advise the Democrats to do if they were to seek his help today. 

As the holiday shopping season continues, a new survey shows just how unsatisfied Americans are with the products and services we buy.

Don't fall for deceptive ads to soothe your self-esteem. Instead, learn advertisers' tricks and avoid them with these tips.

The latest survey found consumer problems are up and corporate complaint-handling improved.