Marketing

As the holiday shopping season continues, a new survey shows just how unsatisfied Americans are with the products and services we buy.

Don't fall for deceptive ads to soothe your self-esteem. Instead, learn advertisers' tricks and avoid them with these tips.

The latest survey found consumer problems are up and corporate complaint-handling improved.

Marketing Chair and PetSmart Chair in Service Leadership Amy Ostrom wanted to understand how service robots might positively influence customers’ frontline experiences in the future. Learn why she believes today’s daily technological interactions are paving the way for greater acceptance of humanoid robots.

Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.