Marketing

How much was the college basketball championship worth to Phoenix? According to a study commissioned by the Phoenix Local Organizing Committee and conducted by the Seidman Research Institute: $324.5 million. The experience university volunteers gained? Priceless.

Research finds that people are less likely to use and enjoy beautiful consumables.

Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini's research found social norms have a significant effect on what we toss into the blue bin.

Companies may be losing more customers than keeping them because of ineffective customer service efforts, according to the 2015 Customer Rage Survey. “Businesses need to start listening to and delivering on what customers want,” says Professor Mary Jo Bitner, executive director of the Center for Services Leadership.