Marketing

Companies may be losing more customers than keeping them because of ineffective customer service efforts, according to the 2015 Customer Rage Survey. “Businesses need to start listening to and delivering on what customers want,” says Professor Mary Jo Bitner, executive director of the Center for Services Leadership.

Legal or not, companies often view third-party sellers as serious threats to revenue and profits. Associate Professor of Information Systems John Zhang's research shows that’s not always the case.

Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.

Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.