Marketing Chair and PetSmart Chair in Service Leadership Amy Ostrom wanted to understand how service robots might positively influence customers’ frontline experiences in the future. Learn why she believes today’s daily technological interactions are paving the way for greater acceptance of humanoid robots.

Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.

How much was the college basketball championship worth to Phoenix? According to a study commissioned by the Phoenix Local Organizing Committee and conducted by the Seidman Research Institute: $324.5 million. The experience university volunteers gained? Priceless.

Research finds that people are less likely to use and enjoy beautiful consumables.

Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini's research found social norms have a significant effect on what we toss into the blue bin.