Marketing

While talk of religion and politics over Thanksgiving dinner may incite an argument, Black Friday ads may stir up a fight.

W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use 'scarcity ads,' and consumers should understand that psychologically, these effects can happen and you should control your own behavior.

Five stars, one star or something in between? Ratings you give a restaurant are likely affected by where you grew up, when you visited the eatery, and how far away that establishment is. What’s more, others look at how much emotion you express when evaluating the helpfulness of your critique.

Since the mid-1990s, a key feature of Walmart’s growth strategy has been the conversion of stores to "supercenters" — that is, a full-line discount store with a full-line supermarket under one roof. The strategy has been so effective that Walmart is now the largest grocery store in the world. Walmart is, in fact, the largest company in the world.

"The 2015 Customer Rage Study provides “a data-driven prescriptive framework for a Complaint Handling and Service Recovery Program that actually improves individual brand loyalty and improves word-of-mouth advertising.”