Sports Business

Ben Loeb (MBA '84), author of "Next-Level Coaching: How to Use Sport Psychology to Educate, Motivate, and Improve Student-Athlete Performance," shares practical advice on how athletes can overcome some of the psychological challenges of competition.

Students and faculty who are members of the Actionable Analytics Lab have partnered with the sportswear giant to help it make better, more informed decisions using data.

Full-time W. P. Carey MBA students are taking full advantage of the 300 days of sunshine and 185 golf courses that the Phoenix metro area offers! Every week you’ll find a group of first- and second-year students in “Business Golf” lessons at Springfield Golf Resort in Chandler, Ariz.

Jason Kyle (BS Marketing '94) credits lessons learned in the classroom with his ability to tackle the challenges of a diverse business portfolio today.

Tailgate parties. Fantasy leagues. Promotions at neighborhood bars and restaurants. These are a few of the activities and specials we enjoy during professional sports seasons. Two professors comment on the other thing that gets us into the game spirit.