Sports Business

Tailgate parties. Fantasy leagues. Promotions at neighborhood bars and restaurants. These are a few of the activities and specials we enjoy during professional sports seasons. Two professors comment on the other thing that gets us into the game spirit.

As public concern about sports-related head injuries mounts, two ASU graduates have developed a product that could help athletes and their coaches spot potential problems.

Will loyalty hold up with money at stake? Professors of marketing and management weigh in on the changes.

Sport summit brings experts to discuss the evolution of athletic careers, diversity, fan relationships, and competitive gaming.

The 2016 College Football Playoff national championship game was played January 11 in Glendale, Ariz. Marketing Professor Michael Mokwa and other marketers and economists have been studying the economic impact of these sports events since the mid-1990s.