Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development.

The burgeoning field of analytics was made famous by the book and movie, “Moneyball,” which showed how the Oakland Athletics and Boston Red Sox gained a significant advantage over other baseball teams in the early-to-mid 2000s by their use of statistical formulas.