Professor Emeritus of Psychology and Marketing Robert Cialdini shares his view on holiday gatherings during COVID-19 along with other experts.

In this story published Nov. 13, 2020, on CNN Opinion:

It's not just that asymptomatic people are driving much of this spread. It's also that we don't want to think ill of our loved ones. We want to trust them and believe that they're not going to harm us. And this makes many of our Thanksgiving traditions — whose comfort and consistency we crave — particularly dangerous in the midst of a pandemic.

– Robert Cialdini, professor emeritus of psychology and marketing