News

So bad it’s good: Why consumers love the worst entertainment

An ASU marketing professor's research investigates why consumers prefer bad movies, video clips, songs, or memes.

Are you rising to the challenge of maintaining customer satisfaction?

W. P. Carey's National Customer Rage Survey found 74% of consumers experienced product or service issues in 2023.

Why invest in ASX tech stocks?

An ASU finance expert's research study examines net wealth creation over 90 years.

Gov. Hobbs vetoes affordable housing bill. Here's where first-time homebuyers can find hope

An ASU real estate expert discusses the complexities of affordable housing solutions in Arizona.

ASU’s W. P. Carey School of Business and Arrow ARC receive 10-year VA Integrated Critical Staffing Program IDIQ contract

The five-year multiple-award, indefinite-delivery/indefinite-quantity (IDIQ) contract has an additional five-year option period and a ceiling value of $23 billion.

Cactus League announces highest attendance total since pre-pandemic

The 2023 Cactus League generated over $710 million, according to an ASU research study.

Arizona State debuts AI business degree

A W. P. Carey information systems expert discusses how the school's newest degree program embraces AI.

Phoenix faces rising competition as marquee events shift to Las Vegas, LA

A W. P. Carey research study investigates how the 2017 Final Four impacted Arizona's economy.

Semiconductor factory plans to expand in northwest Phoenix

An ASU supply chain management expert discusses why the Taiwan Semiconductor Manufacturing (TSMC) plant decided to build another factory in northwest Phoenix.

Phoenix Union High School District hopes to expand financial literacy program for students

An ASU financial literacy program helps students learn about budgeting, taxes, debt management, insurance, and retirement planning while earning college credit.