According to ASU researchers Professor of Marketing Naomi Mandel and PhD student Pradeep Jacob and their colleagues T.J. Weber and Chris Hydock, the lead authors at California Polytechnic State University; William Ding, of Southern Connecticut State University; Meryl Gardner, of the University of Delaware; and Eric Van Steenburg, of Montana State University , political polarization is not only damaging elections and government systems. It's damaging consumer welfare and creating challenges for elected officials, policymakers, corporate executives, and marketers — from mental and physical health, finances and relationships, to public good through its effects on psychology, marketing, and public policy outcomes.

In this story published Feb. 10, 2021, in a publication by The University of Wyoming:

As society has become increasingly polarized, politicians’ objectives diverge and their animosity toward the opposition grows, thereby reducing the opportunity for compromise. Partisan incivility is a major reason for failed dialogue: Uncivil exchanges result in disagreement and greater polarization regardless of the evidence presented.