Researchers find broad impacts from political polarization

According to ASU researchers Professor of Marketing Naomi Mandel and PhD student Pradeep Jacob and their colleagues T.J. Weber and Chris Hydock, the lead authors at California Polytechnic State University; William Ding, of Southern Connecticut State University; Meryl Gardner, of the University of Delaware; and Eric Van Steenburg, of Montana State University , political polarization is not only damaging elections and government systems. It's damaging consumer welfare and creating challenges for elected officials, policymakers, corporate executives, and marketers — from mental and physical health, finances and relationships, to public good through its effects on psychology, marketing, and public policy outcomes.

In this story published Feb. 10, 2021, in a publication by The University of Wyoming:

As society has become increasingly polarized, politicians’ objectives diverge and their animosity toward the opposition grows, thereby reducing the opportunity for compromise. Partisan incivility is a major reason for failed dialogue: Uncivil exchanges result in disagreement and greater polarization regardless of the evidence presented.



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