ASU finance expert explains how diversity in financial planning can benefit both firms and employees.

In this story published Feb. 28, 2021, in the Phoenix Business Journal:

Clients tend to like planners they can relate to. It's important to have people in those positions that the clients want to talk to, work with, and trust. So having a similar background to someone you're trying to attract to your firm can be a big help as well.

– Chair and Associate Professor of Finance Laura Lindsey