Christmas shoppers should expect higher prices, less variety

Professors of supply chain management warn about the double-edged sword of this holidays season.

In this story published Nov. 11, 2021, in the Daily Independent:

It’s slightly a double-edged sword. Research tells us that 83% to 85% of Christmas shopping should be done by Cyber Monday, which is much earlier than in previous years. That’s good news and bad news. People who buy now are putting additional pressure on the supply chain. The good news is that come December, the pressure on the supply chain is going to ease up a little bit because most people will be done with their shopping.

Hitendra Chaturvedi, supply chain management professor of practice

(People) are buying in anticipation of shortages, which is making the supply chain worse.

Dale Rogers, professor of supply chain management

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