ASU expert weighs in on Sarver suspension

Phoenix Suns and Phoenix Mercury owner Robert Sarver saw companies such as PayPal threaten to end their business relationship with the organization if he remained connected to the team after being suspended for "racist, misogynistic, and hostile" behavior. An ASU marketing professor said Paypal would be a tough sponsor to replace.

In this story published Sept. 21, 2022, in the Daily Independent:

One way to look at it is to follow the money. Paypal couldn't walk back what it said.

– John Pierce, marketing professor of practice