MaximBet’s closure marks more change in fast growing U.S. sports betting market
An ASU marketing and sports business expert says niche betting brands are choosing closure over merger and acquisition due to a lack of assets.
In this story published Nov. 22, 2022, on U.S. Betting Report:
MaximBet and Fubo Sportsbook both struggled to secure market share. Their name brands themselves aren’t worth that much to their competitors as there is no brand equity or brand allegiance for either in this space.
– Daniel McIntosh, associate teaching professor in marketing
Latest news
- Why is customer service so bad? Because it’s profitable.
ASU survey shows consumers are most upset with internet, cable, telephone, and airline customer…
- Combative consumers change the marketing strategy for Target and Bud Light
Customer rage has increased 35% since 2017, ASU study shows.
- Experts: Arizona economy could be hit hard if default is in our stars
ASU expert says U.S. default on debt is possible but unlikely.