Graduation cap and $100 bills

'Enough — it's hurting our business': SoFi's campaign to stop the student-loan payment pause that helps its own customers

The financial tech company's student-loan payment pause seems inconsistent with its messaging, says ASU management expert.

In this article published March 19, 2023, on MarketWatch:

They’ve built a brand on being something different; they've been pretty aggressive in targeting millennial and Gen Z customers and trying to be the face of this fintech change of how we bank and keep our money. To me, it seems pretty inconsistent to file a lawsuit that goes against student-loan borrowers.

Jonathan Bundy, associate professor and Dean's Council Distinguished Scholar

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