'Enough — it's hurting our business': SoFi's campaign to stop the student-loan payment pause that helps its own customers
The financial tech company's student-loan payment pause seems inconsistent with its messaging, says ASU management expert.
In this article published March 19, 2023, on MarketWatch:
They've built a brand on being something different; they've been pretty aggressive in targeting millennial and Gen Z customers and trying to be the face of this fintech change of how we bank and keep our money. To me, it seems pretty inconsistent to file a lawsuit that goes against student-loan borrowers.
– Jonathan Bundy, associate professor and Dean's Council Distinguished Scholar
Latest news
- MBA students empower incarcerated women
Through the PATHS program with the Televerde Foundation, W. P.
- $35 million NASPO gift advances procurement and ASU's global leadership in supply chain management
The historic commitment from the National Association of State Procurement Officials establishes…
- AI research earns triple honors
Assistant Professor of Information Systems Tian Lu recognized with three INFORMS awards for…