
'Enough — it's hurting our business': SoFi's campaign to stop the student-loan payment pause that helps its own customers
The financial tech company's student-loan payment pause seems inconsistent with its messaging, says ASU management expert.
In this article published March 19, 2023, on MarketWatch:
They've built a brand on being something different; they've been pretty aggressive in targeting millennial and Gen Z customers and trying to be the face of this fintech change of how we bank and keep our money. To me, it seems pretty inconsistent to file a lawsuit that goes against student-loan borrowers.
– Jonathan Bundy, associate professor and Dean's Council Distinguished Scholar
Latest news
- Master's in supply chain management program deepens Ivy Chan's passion for industry
Ivy Chan (MS-SCM '25) started developing an interest in the world of supply chain during her…
- ASU will offer new master's degree in AI
Arizona State University's W. P.
- AI in the classroom
Faculty from across the business school are testing new ways to integrate AI with teaching and…