College students in a line.

SoFi CEO Anthony Noto on suing over student-loan payment pause: 'I'm also protecting our shareholders'

An ASU management expert says the move may damage SoFi's relationship with younger customers.

In this article published March 22, 2023, on MarketWatch:

SoFi made an effort to connect to the younger generations by selling itself as a different kind of bank, and to the extent that attracted customers, if it loses that goodwill, it could be pretty damaging to its bottom line.

Jonathan Bundy, associate professor and Dean's Council Distinguished Scholar

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