College students in a line.

SoFi CEO Anthony Noto on suing over student-loan payment pause: ‘I’m also protecting our shareholders’

An ASU management expert says the move may damage SoFi's relationship with younger customers.

In this article published March 22, 2023, on MarketWatch:

SoFi really made an effort to connect to the younger generations by selling itself as a different kind of bank, and to the extent that attracted customers, if it loses that goodwill, it could be pretty damaging to its bottom line.

Jonathan Bundy, associate professor & Dean's Council Distinguished Scholar

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