SoFi CEO Anthony Noto on suing over student-loan payment pause: 'I'm also protecting our shareholders'
An ASU management expert says the move may damage SoFi's relationship with younger customers.
In this article published March 22, 2023, on MarketWatch:
SoFi made an effort to connect to the younger generations by selling itself as a different kind of bank, and to the extent that attracted customers, if it loses that goodwill, it could be pretty damaging to its bottom line.
– Jonathan Bundy, associate professor and Dean's Council Distinguished Scholar
Latest news
- Gensler expert shares trends redefining Arizona real estate
Guest lecturer Oscar De las salas partners with W. P.
- Innovation, community, and career relevance at ASU stand out for master’s in accounting alum Jack Logsdon
Jack Logsdon (MACC '24) came to W. P.
- Hands-on real estate learning helps MBA students make an impact
Recent graduate Carson Thrift (MBA '25) applied skills from his Full-…