A beer commercial warns not to flip tortillas with your fingers. What expert flippers say.
An ASU professor says the commercial missed a key audience.
In this story published May 10, 2023, in The Arizona Republic:
Any sensible Mexicano born in the Southwest, you've seen your mom or abuelita make flour tortillas.
– Loui Olivas, professor emeritus
Latest news
- Musical instruments would get more expensive under Trump's tariffs
Increased prices could limit who learns to play an instrument, says an ASU supply chain expert…
- Why wealthy Americans work
An ASU economist's research shows that the affluent don't work for more stuff, but for better…
- ’Big league’ or big illusion? Study calls time on splashy stock market anomalies
In his latest research, an ASU professor invents a stock market anomaly to expose the shaky…