Super Bowl LVII generates big returns for Arizona Sports betting

An ASU expert says sports betting revenue report shows Arizona's strong wagering market.

In this story aired on May 11, 2023, on Bet Arizona:

What I'm seeing that wasn't mentioned is that the hold percentage for the Super Bowl months tends to be pretty low (less than 5.5%) but the free bets were nearly identical the last four months (3%). I'm not quite sure what's driving that low hold as the sportsbooks actually did well with the Chiefs [who were the betting underdog] winning.

– Daniel McIntosh, associate teaching professor of marketing, faculty associate at the Sandra Day O'Connor College of Law, and lecturer senior at the Global Sport Institute