ASU announces new Loui Olivas Chair in Management

The chair is the first named after a Latino professor at a top-ranked US business school.

TEMPE, Ariz. (Oct. 2, 2023) — The ASU W. P. Carey School of Business announced a new chair in management named after Loui Olivas, emeritus professor in management, who worked at ASU for 30 years between 1979 and 2009. The Loui Olivas Chair in Management was first announced last Friday at the L'ATTITUDE Conference in Miami. L'ATTITUDE focuses on helping executives and business leaders understand how the U.S. Latino cohort is driving economic growth.

"The ultimate career recognition and prestigious title for a university professor is having an academic chair named in their honor," says Olivas. "I am truly humbled to have the Loui Olivas Chair in Management dedicated and residing in the W. P. Carey School of Business."

Sol Trujillo, global business executive, founder & chairman-Trujillo Group, LLC; chairman of the Latino Donor Collaborative (LDC); and co-founder of L'ATTITUDE, and his wife, Corine, were instrumental in funding the new chair. "Loui Olivas has epitomized the ideal definition of an educator and professor," says Trujillo. "His dedication to teaching and learning for all students was unparalleled. His drive to get them to think big and achieve more always caught my eye, especially for the Latina(o) student. He inspired and sometimes cajoled them to achieve big."

Olivas is an ASU alum and retired professor, and he recalls his early days on ASU's campus. "I found my business professors to be engaging, student-focused, and experts in their disciplines. These same business professors became my role models and mentors as a faculty member."

Olivas worked to provide that same supportive environment. Even in retirement, he continues to guide the Hispanic Business Students Association (HBSA). "I proudly receive phone calls, text messages, emails, and visits from my former HBSA students, who are now extremely successful in their selective careers. Several alums are now serving as business owners, elected officials, and presidents of nonprofit organizations," says Olivas.

All Loui Olivas Chairs will embody that spirit of academic excellence, supportive mentorship, and community engagement. The chair will be responsible for carrying on Professor Olivas' tradition of developing and mentoring business students while taking a leadership role in producing research that positively influences the advancement and greater integration of diverse markets and enterprises.

Professor Veronica Villena named inaugural Loui Olivas Chair in Management

With the announcement of the new chair, the W. P. Carey School also named the first professor to earn the title. Veronica Villena, associate professor of supply chain management, focuses on how companies engage their global supplier network to achieve economic, environmental, and social outcomes. In 2022, she won a Responsible Research Award, and in 2019, the Jack Meredith Best Paper from the Journal of Operations Management and the Faculty Sustainability Award from Pennsylvania State University.

"I am humbled and honored to receive the Loui Olivas Chair in Management. Like Professor Olivas, I take my job as a professor very seriously, particularly as it relates to mentoring students," says Villena. "My research on sustainable procurement motivates me to inspire the next generation of supply chain leaders to be responsible global citizens. It is important for my students to understand the intricacies of supplier networks and their environmental and societal implications, particularly in developing and emerging countries. As such, my research, teaching, and mentoring activities will continue to focus on these issues."

"I look forward to interacting with Professor Villena, the first Loui Olivas Chair and a rising scholar in the supply chain discipline," says Olivas.

New chair further promotes Latinx success at Hispanic Serving Institution

The Loui Olivas Chair in Management is the first endowed chair named after a Latino(a) scholar at a top-ranked U.S. business school. Olivas' longtime service to students in the HBSA — which also celebrates its 50th anniversary next spring — is a fitting benchmark for the engagement and support of ASU students. The university was named a Hispanic Serving Institution (HSI) in 2022. The Department of Education defines an HSI as an institution of higher education with an enrollment of Hispanic undergraduate FTE (full-time equivalent) students that is at least 25% of the overall student body.

"Both Loui and Veronica are outstanding examples of what engaged, community-oriented scholarship should look like," says Ohad Kadan, Charles J. Robel Dean and W. P. Carey Distinguished Chair in Business. "The ASU Charter demands we take responsibility for the economic, social, cultural, and overall health of our communities. The new Loui Olivas Chair and the faculty who earn that designation are one aspect of the many ways W. P. Carey is prioritizing inclusive excellence in scholarship and the classroom."

"I am touched by the support, efforts, and leadership provided by the Loui Olivas Chair donors, who have pledged over $1 million to date," says Olivas. "A special thanks to Sol and Corine Trujillo for their overwhelming donation; they made this chair a reality. I am also grateful to Dean Kadan, who was instrumental to launching the chair this year."

"Being the first major business school to name a chair for a Latino professor is a tribute to both Professor Olivas and ASU," says Trujillo. "That is why we celebrated it at the L'ATTITUDE Conference as a 'first' and hope it serves as a benchmark for all other universities. That is why my wife Corine and I have supported this effort by ASU."

About the W. P. Carey School of Business
The W. P. Carey School of Business at Arizona State University is the largest and one of the top-ranked business schools in the United States. The school is internationally regarded for its research productivity and distinguished faculty members. Students come from more than 100 countries, and W. P. Carey is represented by alumni in over 160 countries. Visit wpcarey.asu.edu.

For more information/media contact:
Shay Moser, W. P. Carey School of Business
shay.moser@asu.edu