A tale of two companies: Can Boeing, Cruise rebuild customer confidence?
An ASU expert discusses the importance of public confidence and customer trust in business and society.
In this story published Feb. 6, 2024, in The Christian Science Monitor:
Trust is kind of like the grease of a productive and positive relationship and a positive reputation. Once that trust starts going away, it becomes much more difficult to just say you're sorry.
– Jonathan Bundy, Dean's Council Distinguished Scholar and associate professor of management and entrepreneurship
Latest news
- Mesa biomed firm gifts ASU $2.2M
ASU partners with Mesa biomed firm founded by two W. P.
- Big gains for small firms
The SMB Lab is a first-of-its-kind initiative that has generated over $15M for Arizona's small…
- Full-time MBA program helps Gina Larson transition from Peace Corps to running cross-cultural venture
Returning from serving in the Peace Corps in Kosovo, Gina Larson (Full-time MBA '26) has found a…