An airplane.

A tale of two companies: Can Boeing, Cruise rebuild customer confidence?

An ASU expert discusses the importance of public confidence and customer trust in business and society.

In this story published Feb. 6, 2024, in The Christian Science Monitor:

Trust is kind of like the grease of a productive and positive relationship and a positive reputation. Once that trust starts going away, it becomes much more difficult to just say you're sorry.

Jonathan Bundy, Dean's Council Distinguished Scholar and associate professor of management and entrepreneurship

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