Arizona department of gaming opens licensing window again
An ASU professor explains why the recent licensing round fails to alter the challenging economic conditions causing niche wagering brands to cease operations.
In this article published June 10, 2024, on Bet Arizona:
In other words, we continue to see that free bets and signups aren’t long term profit drivers and don’t appear to increase the stickiness of the average bettor.
– Daniel McIntosh, associate teaching professor of marketing
Latest news
- Nevada Latino vote can potentially help swing the 2024 election
ASU and the Latino Donor Collaborative found that US Latinos contributed over $3 trillion to the…
- 2024 ASU Business and Health Summit focuses on innovation in the health sector
Register today for the Nov. 14 event
- Cialdini's continuing influence: The next 40 years of persuasion
The 'Godfather of Influence' Robert Cialdini celebrates 40 years of his bestselling book …