A famous CEO is often bad for business
An ASU management expert discusses the pros and cons of celebrity CEOs.
In this story published Dec. 27, 2024, in The Hill:
As boards select and oversee CEOs, they should carefully weigh the pros and cons of fame. CEO celebrity is most valuable when it is in service of the business, boosting a great product and aligning with company needs, and when the CEO is held accountable and pushed to evolve. While fame can be alluring, ultimately the CEO shouldn't outshine the business itself.
– Jonathan Bundy, Dean's Council Distinguished Scholar and professor of management and entrepreneurship
Latest news
- Construction material tariffs could slow metro Phoenix home building, raise costs
Arizona's housing supply could be affected by tariffs, says ASU real estate expert.
- Master's student Tyler Lai comes to AI in business program to become future tech leader
Tyler Lai (BS Computer Information Systems '24, MS-AIB '25) was an undergraduate student at ASU’…
- ASU student team places third in global sustainability competition
Business and engineering students collaborate on an artificial intelligence-driven agriculture…