The rise in “open innovation” contests has helped companies broaden their research and development while reducing their cost and risk of failure.

Wielding influence on Twitter is all about getting thousands or even millions of followers, right? Not exactly. It turns out there are other, potentially better ways to measure someone’s impact on the burgeoning social-media platform. New research by Dr.

Chief information officers and others familiar with the Bring Your Own Device, or BYOD, trend say organizations need to think through the advantages and the challenges of allowing employees to access corporate data with personal devices.

Do you check the reviews before booking a hotel? Although number of social media outlets is increasing, consumer review forums remain the most influential with over 60 percent reading reviews before purchasing.

Professor Bin Gu knew that social media would change business and society 20 years ago – 10 years before most businesses caught on. He began studying the technology and its impacts in 1996 when Amazon decided to allow customers to post product reviews and comments online.

If you think Facebook, Candy Crush and other social apps are addictive, you’re right. The average smartphone user spends two hours and 38 minutes on his or her device. But, that addictive behavior is rational, says Professor Sang Pil Han.

The market for mobile apps has become saturated, but Forbes reports that success is still possible, according to research by information systems Professor Raghu Santanam and doctoral candidate Gun Woong Lee.

What stops browsers from becoming buyers online? Product uncertainty could be the culprit.

If your company has a social media manager, chances are that person reports into the marketing department.