How Amazon-style pricing and portfolio tactics can hack the crowded app market

The market for mobile apps has become saturated, but Forbes reports that success is still possible, according to research by information systems Professor Raghu Santanam and doctoral candidate Gun Woong Lee.

From Forbes, February 19, 2015:

“App makers who sell apps in multiple categories outperform their standalone counterparts by a significant amount, according to a new report from Arizona State University’s W. P. Carey School of Business. In a 39-week study of about 7,6000 apps from 4,000 sellers, sellers expanding into a new category instead of launching their first app saw a 15% bump on top-grossing charts for each additional category they entered. While gaming is the most popular of the App Store’s 22 categories, gamemakers who launched apps in less popular categories like social media and productivity saw better performance for their game as a result.”

About Raghu Santanam