How Amazon-style pricing and portfolio tactics can hack the crowded app market
The market for mobile apps has become saturated, but Forbes reports that success is still possible, according to research by information systems Professor Raghu Santanam and doctoral candidate Gun Woong Lee.
From Forbes, February 19, 2015:
“App makers who sell apps in multiple categories outperform their standalone counterparts by a significant amount, according to a new report from Arizona State University’s W. P. Carey School of Business. In a 39-week study of about 7,6000 apps from 4,000 sellers, sellers expanding into a new category instead of launching their first app saw a 15% bump on top-grossing charts for each additional category they entered. While gaming is the most popular of the App Store’s 22 categories, gamemakers who launched apps in less popular categories like social media and productivity saw better performance for their game as a result.”
About Raghu Santanam
Latest news
- Teaching with intelligence: Elevating human value in the age of AI
W. P.
- Student projects provide HR solutions for Valley companiesIn MGT 426: HR Consulting Projects, designed by Professor Eric Knott, students serve as HR consultan
- If You'd Put $1,000 Into Amazon Stock 20 Years Ago, Here's What You'd Have Today
A $1,000 investment in Amazon two decades ago has grown into a nearly $93,000 stake,…