Research

New study shows how full-strength beer laws boosted grocery sales through smart product pairings.

While property-assessed clean energy programs make green home improvements more accessible, they also make obtaining home loans more challenging says an ASU accountancy expert.

An ASU economist's research shows that the affluent don't work for more stuff, but for better stuff — and it's reshaping how we think about taxes and incentives.

In his latest research, an ASU professor invents a stock market anomaly to expose the shaky ground behind quirky Wall Street theories.

A four-step framework helps startups mitigate political and societal risks, research finds.

As tariffs loom, online reviews might be your best bargaining chip when buying a car.

New research finds that executive visits boost employee motivation and sales.

In his latest research, an ASU professor invents a stock market anomaly to expose the shaky ground behind quirky Wall Street theories.

An ASU economist’s research shows the affluent work not for more stuff, but for better stuff — and it’s reshaping how we think about taxes and incentives.

Shared identities have shaped human behavior since ancient times, offering a powerful reminder that even in a divided world, unity can inspire collaboration, connection, and understanding.