Research

Seeking reviews from online buyers? Ask later

Research from an information systems expert shows patience is a virtue in online reviews.

Who’s on first and last?

New research shows that looking at the big picture helps us appreciate where we are.

Finding the funding sweet spot

Machine learning helps predict crowdfunding project success based on the performance of past similar projects.

Team up or team down? How to deploy expertise in business teams

Innovative companies tend to concentrate talented employees in teams rather than spreading expertise across the organization. Research from ASU experts examines the implications of creating 'star teams' from groups of experts.

Better bloodlines: Data modeling improves Red Cross supply chain

Red Cross turned to W. P. Carey students and scholars to see if its warehouses were optimally placed for cost-effective operations.

A look at how political identity influences purchase preferences

New research found that conservatives are more likely to think that uglier produce might taste better or that appliances that are less technologically advanced may last longer.

The XX factor of innovation: Women managers

Corporations have long sought the elusive X factor: that one variable capable of ensuring a competitive advantage. Is it innovation? Flexibility? A dynamic leader? Research shows that firms might just benefit from the XX factor — the two X chromosomes representing female cells.

Can technology predict whether a company should take on debt or not?

New research that uses machine-learning algorithms — like the ones that block email spam and detect credit card fraud — answers whether a company should issue stock or bonds to finance their future operations.

Sustainable labeling — and information — stimulate a higher willingness to pay among coffee drinkers

Are consumers willing to pay more for sustainably grown coffee? And if so, why? New research found that people's motivations for being willing to pay more were mixed, but buying a sustainable product because it makes them feel good about themselves was the surprise front-runner.

Fake thumbs can silence real voices in an online commentary

Are online discussions affected by bot-assisted, computer-based propaganda operations? Sang-Pil Han, associate professor of information systems, studied this question as it relates to something vital to democracy: people's willingness to speak their minds.