Research

Corporations have long sought the elusive X factor: that one variable capable of ensuring a competitive advantage. Is it innovation? Flexibility? A dynamic leader? Research shows that firms might just benefit from the XX factor — the two X chromosomes representing female cells.

New research that uses machine-learning algorithms — like the ones that block email spam and detect credit card fraud — answers whether a company should issue stock or bonds to finance their future operations.

Are consumers willing to pay more for sustainably grown coffee? And if so, why? New research found that people’s motivations for being willing to pay more were mixed, but buying a sustainable product because it makes them feel good about themselves was the surprise front-runner.

Are online discussions affected by bot-assisted, computer-based propaganda operations? Sang-Pil Han, associate professor of information systems, studied this question as it relates to something vital to democracy: people’s willingness to speak their minds.

CEOs with foreign accents get more respect from investors. That's the finding of research by Leonardo Barcellos, an assistant professor of accounting.

An ASU agribusiness professor and fellow researchers wanted to see if the amount of farm families' off-farm work changed with the Affordable Care Act of 2009, which offers subsidies to make health insurance premiums more affordable for workers who don't have employer-sponsored insurance.

Only 29% of adults in the United States say they trust the news most of the time, and studies suggest many have begun avoiding news media altogether out of skepticism about whether what they’re seeing is true. For financial journalists, however, a new study from ASU could change this.

Assistant Professor Lauren Chenarides at the Morrison School of Agribusiness, along with other agricultural economists, examined the stumbling blocks people with low incomes face when shopping for nutritious food.

How would you react if your favorite brand of golf clubs started selling tennis racquets? Or if your favorite beer started manufacturing juice? Would you rush to purchase, or would you view these newcomer products with suspicion?

Over the years, Associate Professor Carola Grebitus saw increasing numbers of students dealing with anxiety. When her yoga hobby grew into wanting to train others in the calming practice, she found a ready audience.