Development is re-awakening in Phoenix following a pause in activity that was enforced by the recession.

A logo is a graphic representation of a brand. Logo designs are intended to evoke a brand’s promise: the benefits and experiences consumers expect from the service or product. Since Phoenix logo is a mythical bird rising from the ashes, what does the logo of Phoenix say about who we are?

Is Phoenix a thriving metropolitan area that offers endless educational opportunities, a healthy job market, innovative companies and an inspiring arts and culture scene? Or is it an Old West town with outdated policies and ideas? Independent of objective facts — how does the world see us?