Stock market play could raise your marketing model's performance
Which prospects are most likely to buy what you're selling? Who are your good credit risks? What will your customers buy next? Chances are, your company uses predictive models to answer these and other questions, or soon will.
Quantifying the intangible: Determining the performance of knowledge workers
Measuring the performance of workers on an assembly line is simple: Count the objects produced and find out how long the process took. That should reveal the productivity of the factory workers. But how do you determine the performance of knowledge workers?
Innovators: David Schuff puts Web 2.0 into perspective
Part of the beauty of the Internet is the plethora of information that helps us make decisions. But, could this glut of content actually be hampering our ability to make clear-cut, unbiased decisions?
The Cloud in the classroom: Students develop marketable apps
Students in Professor Asim Roy's CIS 430 class are using Force.com -- a development platform offered by salesforce.com -- to create apps in the cloud.
The Ph.D. experience: A student's life is intense, focused
If you choose the academic life, you will always be two things at once: a student -- continuously uncovering and processing new knowledge; and a teacher -- conveying what you know to others. This dual life begins in the Ph.D.
The Ph.D. experience: Graduates of IS doctoral program form a network of knowledge
At universities across the country, graduates of the information systems doctoral program at the W. P. Carey School challenge their students to think creatively and independently.
Shared values help companies connect with consumers
Online retailers looking to connect with customers and increase sales and profits would be wise to demonstrate values that appeal to those customers, according to researchers in the Department of Information Systems.
Your own personalized shopper
While shopping online for a computer a few years ago, Fred Riggins noted that three Compaq models offered the FireWire feature he wanted. The three were priced on a low, medium and high range, corresponding to which processor they used.
Barbara Hoffnagle: Transforming IT at SRP
Barbara Hoffnagle had not contemplated becoming the first Chief Information Executive (CIE) at Salt River Project (SRP), the country's third-largest public power utility.
Outstanding Senior brings global perspective to IS
The rapidly globalizing world of business and information systems doesn't scare Nadine Yassine -- in fact, she welcomes it.